Pelatihan Digital Marketing Untuk Meningkatkan Daya Saing Produk Badan Usaha Milik Desa (BUMDes)

Authors

  • Herman Alimuddin STKIP Andi Matappa
  • Asriana Abdullah Universitas Andi Djemma Palopo
  • Firdha Razak STKIP Andi Matappa

DOI:

https://doi.org/10.54065/ipmas.3.3.2023.361

Keywords:

BUMDes, Digital Marketing, Daya Saing, Pelatihan

Abstract

Digital Marketing telah berkembang dengan cepat sejak penggunaan Internet meningkat. Jumlah penggunaan ini didorong oleh ketersediaan telepon seluler murah. Namun, pelaku bisnis, misalnya Badan Usaha Milik Desa (BUMDes) seringkali tidak tahu tentang Digital Marketing. Mayoritas BUMDes di Kabupaten Pangkep percaya bahwa Digital Marketing adalah tempat transaksi terjadi. Namun, ini tidak benar karena Digital Marketing menggunakan semua sumber daya Internet untuk mempromosikan produk BUMDes. Sumber daya yang dimiliki BUMDes mencakup website pemasaran dan platform media sosial BUMDes. Untuk Digital Marketing, media sosial tidak hanya digunakan untuk BUMDes, tetapi juga dimiliki oleh pekerja BUMDes. Penjualan produk BUMDes di Kabupaten Pangkep meningkat sebagai hasil dari meningkatnya jangkauan promosi produk.

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Published

2023-12-31

How to Cite

Alimuddin, H., Abdullah, A. . ., & Razak, F. (2023). Pelatihan Digital Marketing Untuk Meningkatkan Daya Saing Produk Badan Usaha Milik Desa (BUMDes) . Jurnal IPMAS, 3(3), 174–182. https://doi.org/10.54065/ipmas.3.3.2023.361

Issue

Vol. 3 No. 3 (2023): Desember 2023

Section

Articles

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Copyright (c) 2023 Herman Alimuddin, Asriana Abdullah, Firdha Razak

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