Perceived Value, Service Quality, and Store Atmosphere as Determinants of Repurchase Intention: Evidence from Misoa SLO Restaurant in Surakarta, Indonesia
DOI:
https://doi.org/10.54065/jss.6.4.2026.1920Keywords:
Perceived Value, Service Quality, Store Atmosphere, Repurchase IntentionAbstract
The urgency of this study lies in the need to understand how perceived value, service quality, and store atmosphere influence customers’ repurchase intention at Misoa SLO Restaurant in Surakarta. This study aims to analyze the influence of perceived value, service quality, and store atmosphere on repurchase intention among customers of Misoa Slo Restaurant in Surakarta. This research employed a quantitative approach using primary data. The sampling technique used was non-probability sampling with a purposive sampling method. A total of 122 customers of Misoa Slo Restaurant in Surakarta were selected as respondents. Data were collected through questionnaires. The results of the validity and reliability tests indicated that all questionnaire items measuring perceived value, service quality, store atmosphere, and repurchase intention were valid and reliable. The classical assumption tests showed that the data were normally distributed and free from multicollinearity and heteroscedasticity. Multiple linear regression analysis produced the following regression equation: . The regression results indicated that perceived value (X1), service quality (X2), and store atmosphere (X3) had positive effects on repurchase intention. The t-test results revealed that perceived value and service quality had a positive and significant effect on repurchase intention, while store atmosphere had a positive but insignificant effect on repurchase intention. The F-test results indicated that perceived value, service quality, and store atmosphere simultaneously had a significant effect on repurchase intention. The coefficient of determination test showed an Adjusted R Square value of 0.445, indicating that perceived value, service quality, and store atmosphere explained 44.5% of the variance in repurchase intention, while the remaining 55.5% was explained by other variables not included in this study.
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