The Influence of Store Atmosphere, Customer Experience, and Fomo on Coffee Shop Purchase Decisions
DOI:
https://doi.org/10.54065/jss.6.4.2026.1882Keywords:
Store Atmosphere, Customer Experience, FOMO, Purchase DecisionAbstract
The urgency of this study lies in examining how store atmosphere, customer experience, and FOMO influence consumers’ purchase decisions in the increasingly competitive coffee shop industry. This study aims to analyze the influence of store atmosphere, customer experience, and Fear of Missing Out (FOMO) on coffee shop purchase decisions at Minoa Coffee and Eatery Boyolali. This research is a quantitative study using primary data obtained through questionnaires. The sampling technique used was purposive sampling. The sample in this study consisted of 120 respondents who were consumers of Minoa Coffee and Eatery Boyolali. Data were collected through questionnaires and literature studies. The results of the validity and reliability tests indicate that all statement items on the variables of store atmosphere, customer experience, FOMO, and purchase decisions are valid and reliable. The classical assumption test results show that the data are normally distributed and free from multicollinearity, autocorrelation, and heteroscedasticity. The results of multiple linear regression analysis produced the regression equation The regression coefficients indicate that store atmosphere, customer experience, and FOMO have a positive influence on purchase decisions. The t-test results show that store atmosphere, customer experience, and FOMO have a significant effect on purchase decisions. The F-test results indicate that store atmosphere, customer experience, and FOMO simultaneously have a significant effect on purchase decisions. The coefficient of determination test shows an Adjusted R Square value of 0.822, meaning that the variables of store atmosphere, customer experience, and FOMO are able to explain purchase decisions by 82.2%, while the remaining 17.8% is explained by other variables outside this study.
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