The Influence of Invesment Knowledge, Risk Perception, Investment Motivation and Financial Technology on Stock Invesment Interest
DOI:
https://doi.org/10.54065/jss.6.4.2026.1867Keywords:
Investment Knowledge, Risk Perception, Investment Motivation, Financial Technology, Stock Investment InterestAbstract
The urgency of this research lies in the increasing importance of encouraging students to participate in stock investment to develop financial literacy and informed financial decisions. The rapid development of financial technology has made investment activities more accessible, while investment interest may be influenced by knowledge, risk perception, motivation, and digital financial access. Therefore, identifying these factors is essential for strengthening young investors’ participation in the capital market. This study aims to analyze the significance of investment knowledge, risk perception, investment motivation, and financial technology on stock investment interest among students of the Faculty of Economics and Business, Slamet Riyadi University, Surakarta. This research employed a quantitative approach using questionnaires. The population consisted of 1,433 students who had completed the Investment Management and Capital Market course. A sample of 100 respondents was selected using quota sampling, meeting the minimum sample size determined by the Slovin formula. Data were analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The validity and reliability tests confirmed that all variables were valid and reliable, while the classical assumption tests indicated that the regression model met normality, multicollinearity, heteroscedasticity, and autocorrelation requirements. The results showed that investment knowledge, risk perception, investment motivation, and financial technology each had a positive and significant influence on stock investment interest. The F-test produced a significance value of 0.000, indicating that all independent variables had a significant influence. The Adjusted R Square value of 0.872 indicated that the four independent variables explained 87.2% of the variance in stock investment interest, while the remaining 12.8% was explained by other factors outside the model. These findings emphasize the importance of strengthening investment knowledge, risk awareness, motivation, and financial technology utilization to encourage students’ stock investment participation.
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