Pengaruh Digitalisasi dan Inovasi Terhadap Transformasi Bisnis Menuju Ekosistem Berkelanjutan pada UMKM Thrifting Viocloth.Id
DOI:
https://doi.org/10.54065/jss.6.4.2026.1657Keywords:
Digitalization, Innovation, MSMEs, Sustainable Business Transformation, Thrift BusinessAbstract
The rapid development of digital technologies and increasingly competitive consumer markets has encouraged Micro, Small, and Medium Enterprises (MSMEs) to transform their business practices to maintain competitiveness and long-term sustainability. For thrift-based MSMEs such as Viocloth.id, digitalization and innovation are particularly important because business sustainability depends on the ability to expand market reach, improve operational efficiency, respond to changing consumer preferences, and continuously develop products and services. This study examines the effects of digitalization and innovation on sustainable business transformation at Viocloth.id, a thrift-based MSME. A quantitative research approach was employed using survey data collected from 100 Viocloth.id customers through structured questionnaires. The data were analyzed using SPSS to examine the partial and simultaneous effects of the independent variables on sustainable business transformation. The results indicate that digitalization has a positive and significant effect on sustainable business transformation by improving operational efficiency and expanding market reach through digital platforms. Innovation also has a positive and significant effect by enhancing product development and service quality, thereby strengthening business competitiveness. Simultaneously, digitalization and innovation explain 85% (R² = 0.850) of the variance in sustainable business transformation, indicating a substantial contribution of these factors to business sustainability, while the remaining 15% is attributable to other factors outside the research model. These findings imply that MSMEs should prioritize digital technology adoption and continuous innovation to improve competitiveness, operational performance, and long-term sustainability. In conclusion, digitalization and innovation constitute key strategic drivers of sustainable business transformation in thrift-based MSMEs.
References
Azmat, F., Lim, W. M., Moyeen, A., Voola, R., & Gupta, G. (2023). Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals. Journal of Business Research, 167, 114170. https://doi.org/10.1016/j.jbusres.2023.114170
Bahtiar, H., Rabbany, L. R., Bele, Y. F., Husna, M., & Matulessy, G. S. (2025). Digital transformation towards sustainability: Challenges and opportunities for Indonesian MSMEs. Jurnal Ekonomi dan Bisnis, 28(1), 131–150. https://doi.org/10.24914/jeb.v28i1.13935
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Costa Melo, D. I., Queiroz, G. A., Alves Junior, P. N., Sousa, T. B. de, Yushimito, W. F., & Pereira, J. (2023). Sustainable digital transformation in small and medium enterprises (SMEs): A review on performance. Heliyon, 9(3), Article e13908. https://doi.org/10.1016/j.heliyon.2023.e13908
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
Diantoro, E., Suheri, S., & Arianto, B. (2024). Studi fenomenologi konsep bisnis berkelanjutan dalam konteks pegiat UMKM. Jurnal Manajemen Strategis: Jurnal Mantra, 1(2), 127–144. https://doi.org/10.30588/jmt.v1i02.2091
Elkington, J. (1997). Cannibals with forks: The triple bottom line of 21st century business. Capstone Publishing.
Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. A., & Barlow, C. Y. (2017). Business model innovation for sustainability: Towards a unified perspective for creation of sustainable business models. Business Strategy and the Environment, 26(5), 597–608. https://doi.org/10.1002/bse.1939
Field, A. (2018). Discovering statistics using IBM SPSS Statistics (5th ed.). SAGE Publications.
Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 26 (Edisi ke-10). Badan Penerbit Universitas Diponegoro.
Jufry, M. F. (2025). Marketing communication strategies in increasing brand awareness: A literature review. Income Journal of Economics Development, 5(1), 27–33. https://doi.org/10.54065/ijed.5.1.2025.356
Liu, K. P., Chung, K. W., Chiu, W., & Chen, G. (2024). Digital transformation driving SME business model innovation: A dynamic capabilities perspective. Journal of Global Information Management, 32(1), 1–23. https://doi.org/10.4018/JGIM.350191
Lu, H., & Shaharudin, M. S. (2024). Role of digital transformation for sustainable competitive advantage of SMEs: A systematic literature review. Cogent Business & Management, 11(1), Article 2419489. https://doi.org/10.1080/23311975.2024.2419489
Lusiana, D., & Listiowati, G. D. (2025). Potensi ekonomi sirkular dalam mengembangkan industri fashion halal berkelanjutan: Tinjauan studi literatur. Asy-Syarikah: Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam, 7(1), 20–33. https://doi.org/10.47435/asy-syarikah.v7i1.3504
Mignon, I., & Bankel, A. (2023). Sustainable business models and innovation strategies to realize them: A review of 87 empirical cases. Business Strategy and the Environment, 32(4), 1357–1372. https://doi.org/10.1002/bse.3192
Mohd Saman, N. R., Mahmud, N., & Mat Nor, N. (2025). Strategic technology adoption for sustainability performance in SME: A comprehensive review. International Journal of Research and Innovation in Social Science, 9(2), 1060–1079. https://doi.org/10.47772/IJRISS.2025.9020085
Peñarroya-Farell, M., Miralles, F., & Vaziri, M. (2023). Open and sustainable business model innovation: An intention-based perspective from the Spanish cultural firms. Journal of Open Innovation: Technology, Market, and Complexity, 9(2), Article 100036. https://doi.org/10.1016/j.joitmc.2023.100036
Putri, P. L., & Widadi, B. (2024). Peran inovasi dalam pengembangan model bisnis UMKM di era digital. Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(4), 180–189. https://doi.org/10.61132/maeswara.v2i4.1113
Saputri, D. S. (2025). Peran digitalisasi dalam transformasi bisnis: Studi pada UMKM di Kota Bogor yang beradaptasi dengan ekonomi digital. Journal of Social Science Research, 5. https://j-las.lemkomindo.org/index.php/AFoSJ-LAS/index
Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle. Harvard University Press.
Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D (Edisi ke-2). Alfabeta.
Syam, S. (2025). A systematic literature review on the role of artificial intelligence in digital marketing strategies. Income Journal of Economics Development, 5(1), 1–6. https://doi.org/10.54065/ijed.5.1.2025.335
Taherdoost, H. (2017). Determining sample size: How to calculate survey sample size. International Journal of Economics and Management Systems, 2, 237–239. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3224205
Tarigan, C. A. B., Sembiring, H. B., Yulinda, R., Bako, S. M., & Arsyadona, A. (2025). Peran inovasi operasional berbasis digital dalam meningkatkan daya saing UMKM. Jurnal Bisnis, Ekonomi Syariah, dan Pajak, 2(2), 187–195. https://doi.org/10.61132/jbep.v2i2.1115
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N. E., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Syahfara, A. D., & Yuniarinto, A. (2023). Analisis strategi pengembangan bisnis fesyen berkelanjutan di Indonesia. Jurnal Kewirausahaan dan Inovasi, 2(4), 1127–1147. https://doi.org/10.21776/jki.2023.02.4.16
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Khoyria Setyawati, Miftahurrohman Miftahurrohman
This work is licensed under a Creative Commons Attribution 4.0 International License.
License and Copyright Agreement
- Authors retain copyright and other proprietary rights related to the article.
- Authors retain the right and are permitted to use the substance of the article in their own future works, including lectures and books.
- Authors grant the journal the right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post or self-archive their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
