Pengaruh Interaksi Sosial Digital pada Fitur Shopee live dan Kesigapan Berwirausaha terhadap Minat Berwirausaha Gen Z
DOI:
https://doi.org/10.54065/jss.6.3.2026.1522Keywords:
Interaksi sosial Digital, Shopee Live, Kesigapan Berwirausaha, Minat Berwirausaha, Gen ZAbstract
Penelitian ini bertujuan untuk menganalisis pengaruh interaksi sosial digital pada fitur Shopee live dan kesigapan berwirausaha terhadap minat berwirausaha Generasi Z pada mahasiswa Universitas STEKOM. Metode yang digunakan adalah kuantitatif dengan pendekatan survei terhadap 80 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner skala likert dan dianalisis menggunakan SPSS dengan uji validitas, reliabilitas, asumsi klasik, serta regresi linear berganda. Hasil penelitian menunjukkan bahwa interaksi sosial digital pada fitur Shopee live berpengaruh positif dan signifikan terhadap minat berwirausaha dengan nilai signifikansi 0,022 < 0,05. Kesigapan berwirausaha juga berpengaruh positif dan signifikan terhadap minat berwirausaha dengan nilai signifikansi 0,000 < 0,05. Secara simultan, interaksi sosial digital dan kesigapan berwirausaha berpengaruh signifikan terhadap minat berwirausaha dengan nilai signifikansi 0,000 < 0,05. Nilai koefisien determinasi (Adjusted R Square) sebesar 0,577 menunjukkan bahwa kedua variabel mampu menjelaskan 57,7% variasi minat berwirausaha, sedangkan 42,3% sisanya dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian, interaksi sosial digital dan kesigapan berwirausaha berperan penting dalam meningkatkan minat berwirausaha Generasi Z pada mahasiswa Universitas STEKOM.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Akmalia Fajrina, N. Y. (2025). Kreativitas Sebagai Modal Utama?: Gaya Wirausaha Gen Z di Era Serba Instan. Jurnal Pendidikan Sosial Dan Humaniora, 4, 3854–3859. https://publisherqu.com/index.php/pediaqu
Alury, C. S., & Ahsani, R. F. (2025). Pengaruh Kepribadian , Keberanian Mengambil Resiko , Ekspektasi Pendapatan Terhadap Minat Berwirausaha Mahasiswa Universitas Slamet Riyadi Surakarta. Ekonomi Dan Bisnis, 18(2), 183–193. https://doi.org/10.51903/e-bisnis.v18i2.3035
Araujo, C. F., Karami, M., Tang, J., Roldan, L. B., & dos Santos, J. A. (2023). Entrepreneurial alertness: A meta-analysis and empirical review. Journal of Business Venturing Insights, 19, e00394. https://doi.org/10.1016/j.jbvi.2023.e00394
Asmoro, R. D. (2019). Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Mahasiswa Program Studi Manajemen Universitas Muhammadiyah Gresik. Jurnal Manajerial, 5(1), 41–50. https://doi.org/10.30587/jurnalmanajerial.v5i1.738
Ben, A., Boubaker, S., Dedaj, B., & Carabregu-vokshi, M. (2020). Technological Forecasting & Social Change Digitalization of the economy and entrepreneurship intention. Technological Forecasting & Social Change, January 2018, 120043. https://doi.org/10.1016/j.techfore.2020.120043
Butar, A., Tinambunan, L. H. R., & Pratiwi, M. O. (2022). Pengaruh Kesiapan Wirausaha Terhadap Minat Berwirausaha Yang Kreatif Dan Inovatif Bagi Generasi Muda. Prosiding National Seminar on Accounting UKMC, 1(1), 1–8. https://journal.ukmc.ac.id/index.php/pnsoa/article/download/617/589
Cahyani, S. D., & Subarno, A. (2023). Pengaruh MBKM-Kewirausahaan dan Penggunaan Media Sosial Terhadap Minat Berwirausaha Mahasiswa. 2(3). https://doi.org/10.55606/jupiman.v2i3.2023
Fatimah, S., & Mukarramah, S. K. (2023). Pendampingan pengembangan pemasaran digital di Desa Wisata. Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat, 3(3), 165–173. https://doi.org/10.54065/ipmas.3.3.2023.360
Ghatak, A., Chatterjee, S., & Bhowmick, B. (2020). Intention Towards Digital Social Entrepreneurship?: An Integrated Model Intention Towards Digital Social Entrepreneurship?: An Integrated Model. Journal of Social Entrepreneurship, 0(0), 1–21. https://doi.org/10.1080/19420676.2020.1826563
Hamzah, F. A., Sucipto, H., & Harini, D. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Pada. Ekonomi Dan Bisnis, 16(1), 19–27.
Imam Ghozali. (2021). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 26 Edisi 10 (Edisi 10). Badan Penerbit Universitas Diponegoro.
Iskandar, Y., & Putra, U. N. (2022). Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha: Sebuah Studi Literatur. 1(1), 96–107. http://prosiding.senmabis.nusaputra.ac.id/prosiding/article/download/32/31
Jakpat. (2025). Tren Belanja Online 2024: 62% Generasi Z Berbelanja Melalui Live shopping. https://insight.jakpat.net/2024-online-shopping-trends-62-of-gen-z-shop-via-live-shopping/
Janah1, S. R., Nadhira, A., & Setyaning, A. (2024). The Influence of Inspirational Factors in Forming Intentions Generation Z Consumers Purchase Through Features Livestream Shopping on E-Commerce in Indonesia. East Asian Journal of Multidisciplinary Research (EAJMR), 3(12), 5871–5888. https://doi.org/10.55927/eajmr.v3i12.12609
Jefry, J., & Soelaiman, L. (2023). Faktor-Faktor yang Mempengaruhi Minat Berwirausaha Generasi Z di Jakarta. Jurnal Manajerial Dan Kewirausahaan, 5(4), 971–978. https://doi.org/10.24912/jmk.v5i4.26966
Jufry, M. F. (2025). Marketing communication strategies in increasing brand awareness: A literature review. Income Journal of Economics Development, 5(1), 27–33. https://doi.org/10.54065/ijed.5.1.2025.356
Khofifah, F. N., Ekonomi, J. P., & Artikel, I. (2023). Pengaruh Intensitas Penggunaan Media Sosial dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa Pendidikan Ekonomi STKIP PGRI Jombang Febri. Business and Accounting Education Journal, 4(3), 270–278. https://doi.org/10.15294/baej.v4i3.71378
Li, Z., Jiang, B., Bi, S., & Feng, J. (2021). Impact of di erent types of entrepreneurial alertness on entrepreneurial opportunities identification. https://doi.org/10.3389/fpsyg.2022.888756
Lingappa, A. K., Shah, A., & Mathew, A. O. (2020). Academic , Family , and Peer Influence on Entrepreneurial Intention of Engineering Students. https://doi.org/10.1177/2158244020933877
Mabrur, I., Dewi, N. Y. S., Hidayanti, N. F., Agustina, A., Ariani, Z., & Nur’aini. (2024). Faktor-Faktor yang Mempengaruhi Minat Berwirausaha pada Mahasiswa: Sebuah Kajian Literatur. Seminar Nasional Paedagoria, 4, 382–398.
Newman, A., Obschonka, M., Schwarz, S., Cohen, M., & Nielsen, I. (2019). Entrepreneurial self-e ffi cacy?: A systematic review of the literature on its theoretical foundations , measurement , antecedents , and outcomes , and an agenda for future research. Journal of Vocational Behavior, 110(May 2018), 403–419. https://doi.org/10.1016/j.jvb.2018.05.012
Nurbaiska, F., Romadhoni, B., & Indrayani, S. (2024). The influence of marketing content and customer satisfaction on brand image on Instagram My Crepe social media. Income Journal of Economics Development, 4(2), 82–89. https://doi.org/10.54065/ijed.4.2.2024.280
Rahayu, F. R., & Hastuti, M. A. S. W. (2023). Pengaruh Penggunaan Media Sosial Dan Berwirausaha Mahasiswa Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI. 2, 2036–2052. https://doi.org/10.55681/economina.v2i8.716
Respati, A. D., & Santoso, S. (2021). Pengaruh Pemahaman Kewirausahaan Dan Penerapan Teori Planned Behavior Terhadap Minat Berwirausaha. EKONIKA Jurnal Ekonomi Universitas Kadiri, 6(1), 16. https://doi.org/10.30737/ekonika.v6i1.905
Rosita, S., Tialonawarmi, F., Musnaini, & Hendriyaldi. (2024). Buku Ajar Perilaku Organisasi. WIDA Publishing. https://books.google.co.id/books?id=dQsGEQAAQBAJ
Sin, P. C., & Kembau, A. S. (2025). The Effect Of Scarcity Promotions In Live Streaming E-Commerce On Purchase Intention With The Mediation Role Of Emotional Experience On Generation Z And Millennials In Dki Jakarta. Journal of Management: Small and Medium Enterprises (SMEs), 18(3), 4–11. https://doi.org/10.35508/jom.v18i3.22103
Siregar, I. J. K., Amanda, T., & Syahputra, H. (2025). Kewirausahaan Dikalangan Gen Z: Suatu Kajian. Jurnal Ilmiah Universitas Batanghari Jambi, 25(1), 239. https://doi.org/10.33087/jiubj.v25i1.5857
Social, W. A., & Meltwater. (2025). Digital 2025: Indonesia. DataReportal. https://datareportal.com/reports/digital-2025-indonesia
Sugiyono. (2023). Metode penelitian Kuantitatif, Kualitatif dan R&D (Edisi Kedu). CV. Alfabeta.
Syam, S. (2025). A systematic literature review on the role of artificial intelligence in digital marketing strategies. Income Journal of Economics Development, 5(1), 1–6. https://doi.org/10.54065/ijed.5.1.2025.335
Tedry, A. K., & Tulipa, D. (2025). Pengaruh Social Presence dan Scarcity Terhadap Impulse Buying Melalui Emotion pada Live Streaming E-Commerce Shopee live. 19(April), 31–45.
Wardani, C. A., Kurnia, M., & Bachtiar, N. K. (2024). Pengaruh Tingkat Penggunaan Media Sosial , Motivasi , Efikasi Diri , dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha. 3(2), 107–123. https://doi.org/10.31603/bmar.v%vi%i.7743
Wishnu, L., Shandy, B., Wibowo, A., Martha, A., Aris, N., Harwida, G., & Nur, A. (2020). Heliyon The impact of entrepreneurship education and students ’ entrepreneurial mindset?: the mediating role of attitude and self-ef fi cacy. Heliyon, 6(9), e04922. https://doi.org/10.1016/j.heliyon.2020.e04922
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Lintang Sabila, Miftahurrohman Miftahurrohman, Haris Ihsanil Huda
This work is licensed under a Creative Commons Attribution 4.0 International License.
License and Copyright Agreement
- Authors retain copyright and other proprietary rights related to the article.
- Authors retain the right and are permitted to use the substance of the article in their own future works, including lectures and books.
- Authors grant the journal the right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post or self-archive their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
