Tandean , H., Rani, A., Hasibuan , F.S., Siregar, O.M. and Rossanty, Y. 2025. Pengaruh Brand Image dan Customer Exprience terhadap Perilaku Showrooming Konsumen Generasi Z: Studi pada Oh Some Kota Medan. Journal Social Society. 5, 1 (Oct. 2025), 782–796. DOI:https://doi.org/10.54065/jss.5.1.2025.773.