Elhuria, D.A.S., Kamase, J. and Tenrisau, M.A. 2026. The Influence of Social Media Marketing and Brand Image on Consumer Loyalty with Customer Engagement as a Mediating Variable in Franchise Coffee Shops . Journal Social Society. 6, 3 (Jul. 2026), 2127–2142. DOI:https://doi.org/10.54065/jss.6.3.2026.1285.